R|W is a fee-based financial planning and investment management firm headquartered in Boise, Idaho and serving families nationwide. Our advisors hold the Certified Financial Planner™ designation and the Chartered Financial Analyst® charter and serve as trusted stewards to help you preserve and grow your wealth.
Are you ready to move beyond the failed model of traditional investment advice? Are you exhausted by conflicting reports coming from “reliable” sources?
At R|W we believe traditional investment advice is based in the following illusions:
The idea that to be a successful investor, you need to know when to get into the market and when to get out. Repeat.
The belief that to be a successful investor, you simply need to identify the next Google or Apple. Repeat.
The fruitless pursuit of these illusions, constantly advocated by the media, creates a short-term mindset and inevitably leads to emotional decision making.